PRINT IS STRONGEST BUSINESS FIELD, RADIO AND DIGITAL POST DOUBLE-DIGIT GROWTH
Hamburg, 23 September 2016 – Bauer Media Group posted the second-highest turnover in its company history in fiscal year 2015 with sales of EUR 2.316 billion.
The Group’s classic magazine business made the greatest contribution to turnover. Europe’s largest magazine publisher generated total global sales of EUR 1.689 billion in its Print business during 2015. Magazine sales accounted for EUR 1.292 billion of this total. Due to acquisitions in Scandinavia and the UK, the Group’s Radio business achieved the strongest growth: Bauer Media Group posted sales of EUR 320 million and year-on-year growth of 38.5 percent in this division. With turnover of EUR 122 million, the Digital division maintained its upward trajectory and achieved year-on-year growth of 16.2 percent.
Publisher Yvonne Bauer states: “Our growth is based on innovative products and the constant nurturing of our brands. Print is the platform for our success. In addition, we will continue to expand the pillars Radio and Digital and make further strategic investments in all our business fields.”
Bauer Media Group strengthened its position in Germany as the publishing company with the highest circulation and reach figures: for the first time in history, Bauer Media Group has 27 titles in the list of 100 top-selling magazines.
Sales outside Germany accounted for 65.6 percent of total turnover – a slight increase on the previous year (2014: 64.9 percent). Bauer Media Group is active in 20 countries and sells 1.3 billion magazines around the world. There was also an increase in headcount: 11,500 people now work for Bauer Media Group – up 6.5 percent on the previous year.
Economic development of Bauer Media Group at a glance
2013 |
2014 |
2015 |
|
Turnover in EUR million |
2,322 |
2,263 |
2,316 |
By division | |||
Magazine sales |
1,369 |
1,295 |
1,292 |
Advertising |
482 |
437 |
397 |
Radio |
203 |
231 |
320 |
Digital |
81 |
105 |
122 |
Other |
187 |
195 |
185 |
External sales in % | |||
Germany |
35.5 |
35.1 |
34.4 |
Abroad |
64.5 |
64.9 |
65.6 |
Press contact:
Bauer Media Group
Director Corporate Communications
Andrea Fratini
T + 49 40 30 19 10 19
presse@bauermedia.com | http://twitter.com/bauermedia_news
Bauer Media Group is one of the world’s most successful media corporations. Over 600 magazines, more than 400 digital products and over 100 radio and TV stations are enjoyed by millions of people across the globe. The corporate portfolio also includes print shops, postal, sales and marketing services. Bauer Media Group’s global positioning underscores its passion for people and brands. We see ourselves as the home of popular media, as illustrated by our strapline « We think popular. » – a claim which inspires and motivates our global workforce of some 11,500 employees in 20 countries.